The collaboration, curated by Nastya herself, draws inspiration from her personal interests and favorite animals. The lineup features Pet Surprise single packs, exclusive Pet Nooks, and DIY Bestie Bag Charms, aiming to tap into current trends in customizable accessories. Fans attending the Manhattan launch will have early access to the products and the chance to win VIP tickets to Nastya’s upcoming concert in Los Angeles.
Littlest Pet Shop and YouTuber Like Nastya Unveil Collaborative Toy Line
YouTube sensation Like Nastya is bringing her digital influence into the physical toy aisle, partnering with Littlest Pet Shop for a debut collection. The 12-year-old creator will headline a launch event at the Five Below flagship store in New York City on September 19 to showcase the new line.
This release marks a significant expansion for the "World of LPS" brand, which is currently undergoing a global revival following a licensing deal between Basic Fun! and Hasbro. Alongside the Nastya-themed items, the broader collection introduces over 125 new figures across four distinct habitats: Glam Glacier, Cyberpet City, Furrytail Forest, and Pawsville Plaza. The new toys will be available at major retailers including Amazon, Target, and Walmart throughout the fall season.
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