The expansion follows a successful digital rollout on September 6, where the collection gained momentum across platforms like TikTok and Reddit for its ingredient-focused approach. By integrating a 5 Peptide Complex with staples such as Panthenol, Collagen, and Ceramides, the brand aims to treat dryness and texture issues while providing buildable, glossy color.
COSRX Expands Peptide Lip Collection to Ulta Beauty Physical Stores
Shoppers can now test the viral COSRX 5 Peptide Lip Collection in person as the brand transitions its skincare-hybrid line from digital storefronts to physical retail shelves. Starting September 20, select items from the range will arrive at Ulta Beauty locations nationwide, bridging the gap between clinical care and color cosmetics.
In-store, customers will find the 5 Peptide B5 Barrier Repair Salve Lip Balm and the 5 Peptide Ceramide Barrier Comfort Lip Mask. The retail assortment also includes four shades of the 5 Peptide Collagen Lip Fill Tinted Treatment: Strawberry, Sour Berry Jelly, Cherry, and Black Cherry. While the full seven-shade range remains exclusive to online channels including Ulta.com and COSRX.com, the move into brick-and-mortar stores underscores the brand's intent to position lip care as a core component of a daily skincare routine rather than a simple cosmetic afterthought.
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