Donatella will serve as Chief Creative Officer, overseeing the venture's identity and product development. The initiative intends to move beyond traditional retail, prioritizing community engagement and content-driven experiences over standard transactional models. By leveraging REVOLVE’s consumer intelligence and operational scale, the project aims to translate cultural trends directly into commerce.
Donatella Versace Joins REVOLVE for New Independent Fashion Venture
Donatella and REVOLVE Group are launching an independent beauty and fashion venture, merging the designer's creative authority with the retailer's digital-first infrastructure. The partnership aims to build a platform designed for younger consumers, focusing on cultural connection and digital-native commerce across the U.S., Latin America, Asia-Pacific, and the Middle East.
REVOLVE co-CEOs Michael Mente and Mike Karanikolas described the collaboration as an opportunity to build a distinct brand from the ground up, utilizing their established global network of creators and influencers. While the specific name and initial beauty product lineup remain under wraps, the company confirmed that the rollout will begin in the coming months. The venture represents a significant shift for the designer, who has spent nearly three decades shaping the global fashion landscape, as she now pivots toward a platform-based model built for the next generation.
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