The previous online presence for the masked vigilante suffered from disconnected navigation and a lack of dedicated pages for major productions. Digital Silk addressed these gaps by mapping specific user journeys for three distinct audiences: potential licensees, press members, and franchise enthusiasts. This research informed a new architecture divided into six core areas, including a dedicated newsroom and a categorized media library.
Zorro Productions Overhauls Century-Old Brand Archive
Sacramento-based Zorro Productions has launched a redesigned digital platform to consolidate over a century of franchise history. Developed by the agency Digital Silk, the site replaces a fragmented archive with a structured portfolio, aiming to streamline how licensees, media partners, and fans navigate the character's extensive catalog of film, television, and comics.
To transform the back catalog into a functional business tool, the team created over 20 individual project pages. Prospective partners now have a direct pathway for licensing inquiries, while the broader public can browse the franchise by format. The design leans into a cinematic aesthetic, utilizing animated reveals and mobile-optimized video assets to maintain the brand’s atmosphere across devices. According to Ana Margarida Meira, VP at Digital Silk, the goal was to convert a scattered collection of historical content into a cohesive, professional interface that serves both as a public-facing portfolio and a primary hub for new licensing agreements.
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