Medscape and SBOC expand partnership to localize oncology insights

The agreement builds on a 2022 editorial alliance, integrating Medscape’s AI-driven platforms with SBOC’s clinical expertise. By filtering high-volume online data into validated, expert-led reporting, the organizations intend to bridge the gap between international medical breakthroughs and local clinical application. Professionals will have on-demand access to congress updates and clinical data analysis from major global oncology meetings.

"Physicians are bombarded with a huge volume of information online, which varies in quality," said Pablo Labbé, Group Vice President at WebMD/Medscape. The initiative serves as a core component of Medscape’s broader strategy to deepen its presence in Brazil, one of its most active international markets for physician education. SBOC, which has advocated for oncology standards since 1981, views the partnership as a vital channel for professional development that directly impacts patient outcomes. Dr. Clarissa Baldotto, President of SBOC, noted that the collaboration reinforces the society’s commitment to scientific excellence and knowledge sharing across the country.