The platform hosts a library of over 1,800 resources spanning 40 categories, ranging from digital storybooks and animated content to printable lesson plans and workbooks. By blending on-screen interactive games with off-screen activities, the service allows parents and educators to address 66 distinct topics, including emotional regulation, empathy, and responsible decision-making. This hybrid approach aims to provide flexibility for both home and classroom environments.
Edufrienz 99 Launches Holistic Learning Platform for U.S. Students
As digital education increasingly prioritizes narrow academic mastery, Singapore-based Edufrienz 99 is entering the U.S. market with a broader mandate. The platform targets children aged 3 to 12, integrating social-emotional development, character building, and executive functioning into a single, comprehensive ecosystem designed to foster essential human capabilities alongside traditional curriculum.

Central to the expansion is the introduction of Lumi Frienz, a character-led universe designed to teach positive habits like patience and curiosity through storytelling rather than rote instruction. Jamus Goh, Business Director at Edufrienz 99, notes that as artificial intelligence continues to reshape the landscape of daily life, the cultivation of inherently human skills becomes a vital educational priority. The company is now actively seeking partnerships with U.S. school networks and educational organizations to integrate these resources into broader developmental programs. Annual subscriptions for the platform are currently priced at US$29.99.

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