Scientific advisor Dr. Nicole Beurkens will lead the brand’s QVC presentation on September 25 during the "Over 50 & Fabulous" segment. She plans to focus on the science behind the company's hero product, "Make Time for Brain, Body & Beauty," while drawing on her own clinical experience to address common cognitive concerns. This appearance aims to shift brain health from a niche topic into a standard component of daily wellness for women.
Make Time Wellness scales retail footprint with Meijer and QVC expansion
Emma Heming Willis is scaling her brain health supplement brand, Make Time Wellness, through a dual-channel growth strategy. The company will debut on QVC this September before hitting Meijer store shelves on October 1, marking a significant push to integrate cognitive health products into mainstream retail environments.
Following the television debut, the company will expand its physical retail presence by introducing two products to Meijer locations nationwide: "Make Time for NAD+ & Rhodiola" and the 14-Day Stick Packs. This move marks the first time the stick packs are available at a major national retailer outside of the brand's original exclusive launch at Target. Beyond its commercial growth, the company continues to donate five percent of all proceeds to organizations like the Emma & Bruce Willis Fund and Hilarity for Charity, supporting research into frontotemporal dementia and Alzheimer's disease.
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