The new ECOFREEZE®+ Freezable Baby Bottle Bag, priced at $50, is built for modern parenting. It utilizes triple-layer insulation and built-in gel to keep breast milk or formula cold without the need for separate ice packs. Designed for mobility, the bag features a collapsible frame and an adjustable seatbelt-style strap that clips onto strollers or diaper bags. Its exterior uses a durable 290T twill with a water-repellent coating to withstand daily errands.
PackIt Targets Parenting and Hosting with New Cooling Bags
From keeping baby bottles chilled during daycare runs to maintaining the perfect temperature for a bottle of wine at dinner parties, PackIt is expanding its cooling product line. The Agoura Hills-based brand is launching two new bags that integrate its patented freezable gel technology directly into the walls.
For social gatherings, the $32.99 Freezable Napa Wine Bag offers a more aesthetic approach to transport. The bag is crafted with soft heather fabric, a PU leather handle, and magnetic snap closures. It accommodates standard 750ml wine bottles up to 10cm in diameter and features an antimicrobial, food-safe lining. Both products are available now at PackIt.com, marking a shift for the brand as it moves beyond its core lunch assortment into specialized lifestyle segments.
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