The partnership replaces fragmented, manual administrative tasks with a streamlined digital workflow. Residents can now secure insurance directly through their personal portals, while Groma’s management teams utilize the 'Verify' tool to track compliance in real time. Units that lack active resident coverage are automatically covered by the Tenant Legal Liability program, ensuring the property owner remains protected against uninsured risk.
Sure and Groma deploy automated insurance compliance for renters
Boston-based Groma has integrated Sure’s AI-native insurance platform to automate renters insurance and compliance verification across its multifamily portfolio. By deploying a unified system that handles everything from policy purchasing to tenant legal liability, the firm aims to eliminate the manual tracking typically required for property risk management.
Sure CEO Wayne Slavin noted that the integration solves a long-standing industry pain point where property managers struggle to monitor active policies. Groma CEO Seth Priebatsch emphasized that the system was deployed in under 30 days, allowing the firm to secure full coverage across its entire portfolio rather than relying on inconsistent manual compliance checks. This rollout underscores a wider industry pivot toward AI-driven automation in residential real estate management.
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