The Treat Yourself collection features four nostalgic profiles: Key Lime Pie, Strawberry Cupcake, Pineapple Whip, and Berry Cobbler. By using plant-based fruit essences, the brand aims to mimic the experience of traditional sweets without the inclusion of sugar or artificial sweeteners. This release follows the success of the company's Star Spangled Variety Pack, which previously demonstrated strong consumer appetite for dessert-inspired hydration.
Hint Transforms Classic Desserts Into Zero-Calorie Flavored Waters
Sixty-two percent of Americans now indulge in small, affordable treats at least once a month, fueling a demand for guilt-free cravings. Capitalizing on this trend, San Francisco-based beverage company Hint is launching a new variety pack that replicates the taste of desserts in unsweetened, calorie-free still water.
CEO Michael Pengue noted that the product line bridges the gap between the desire for indulgence and the health-conscious preference for lower-calorie beverages. With nearly ten thousand pre-launch sign-ups, the collection is positioned to become a top performer for the company. The waters are currently available at select retailers including Walmart, Amazon, and the brand's website for $18.99 per 12-pack. To support the rollout, Hint is hosting a sweepstakes offering winners a choice of trips to Palm Springs, Aspen, or New York City.
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