The menu additions feature the Merry Magic, a fruit-forward blend of blackberry, peach, and cherry available as a Rebel Energy Drink, Myst Energy Refresher, or lemonade. Joining it is the Sprinkle Cookie, a sugar cookie-inspired treat finished with the company’s signature Soft Top and holly sprinkles. For customers seeking traditional holiday flavors, Dutch Bros is bringing back the Hazelnut Truffle mocha and the peppermint-infused Candy Cane mocha, both of which can be ordered as hot, iced, or frozen drinks.
Dutch Bros Expands Holiday Menu with Seasonal Drinks and Cake Pops
With the holiday season officially underway, Dutch Bros is rolling out a festive expansion across its 1,225 locations, introducing two original beverages and the company’s first-ever themed food item to complement its returning winter classics. The new lineup aims to blend seasonal nostalgia with signature energy-focused drink customization.
Beyond beverages, the company is debuting the Holiday Sugar Cookie Cake Pop, a tree-shaped confection coated in white chocolate. Chief Marketing Officer Tana Davila stated that the goal for this year’s rollout is to inject additional charm into the customer experience, supported by nine new seasonal cup designs that include specific editions for children and pets. These items are available at all locations while supplies last.
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