Hershey Launches Reese's-Flavored ONE Protein Bar

The Hershey Company is expanding its functional snacking portfolio with the release of the ONE x Reese's Peanut Butter Chocolate Flavored Layered Protein Bar. Aimed at consumers who prioritize both performance and indulgence, the product combines the familiar flavor profile of the iconic candy with a high-protein nutritional profile.

Money Talk·June 18, 2026·reads: 463

The new bar delivers 18 grams of protein and contains 2 grams of sugar, positioning it as a functional alternative to traditional snacks for post-workout recovery or daily routines. By utilizing a multi-layered design, the manufacturer intends to move away from the dense texture often associated with protein supplements, instead focusing on an elevated mouthfeel that mimics the experience of eating a standard confectionery item.

"Consumers have long been skeptical that protein bars can fully deliver on taste," said Deanna Lyons, ONE Brand Manager. "By bringing Reese's-inspired decadence into a layered format, we're proving elevated flavor and functional performance can coexist." The product is currently available for purchase through Amazon, marking the latest collaboration within the Hershey parent company to integrate its legacy confectionery brands into the growing protein-focused market.