Paramount Coffee, which has supplied the East Lansing-based franchise since 1999, earned the distinction at the university's third annual sustainability celebration. The award highlights the company’s integration of ethical business practices, specifically its Farm-Direct sourcing model. This program ensures that beans are procured from farms that prioritize environmental stewardship and community development, a strategy that aligns with BIGGBY® COFFEE’s objective to reach 100% direct sourcing by the end of 2028.
Paramount Coffee Recognized for Ethical Sourcing in Michigan
The University of Notre Dame has awarded its Human Rights and Social Responsibility honor to Paramount Coffee, a long-standing supplier for the BIGGBY® COFFEE franchise. This recognition underscores the roaster’s progress in traceable supply chains and its collaborative efforts to improve worker welfare across the global coffee industry.
Beyond the Notre Dame recognition, Paramount Coffee was named a finalist for the Specialty Coffee Association’s 2026 Sustainability Award. This global honor acknowledges firms that address industry-wide hurdles such as climate change and gender equality through transparent supply chain management. For BIGGBY® COFFEE, the partnership serves as a cornerstone of its OBIIS initiative, which involves personal site visits to validate farming practices and foster long-term relationships with growers. According to Paramount Coffee President Rich Schaafsma, the focus remains on delivering coffee that provides a measurable positive impact on both the environment and the individuals who cultivate the crops.
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