The event brought together professionals across film, television, and emerging digital sectors, with a notable shift toward micro-drama development and AI-driven production. Jordan’s Royal Film Commission became the 58th institutional member of the Belt and Road Film Festival Alliance, reflecting the market’s expanding reach. Beyond traditional networking, a newly launched reservation system facilitated nearly 300 cross-border meeting requests, bridging the gap between global streaming platforms and Chinese content creators.
Shanghai Film & TV Market Hits Record Global Participation
Seventy-five overseas exhibitors descended upon the Shanghai Exhibition Center this week, driving a 50 percent year-on-year surge in international attendance. The market, which concluded on June 24, solidified its position as a central hub for global media, drawing delegations from Brazil to Jordan for high-level cross-border collaboration.
Technological integration defined the proceedings, particularly during the AI BACKLOT forum, where producers dissected virtual production workflows. Chen Guo, Managing Director of the Shanghai International Film & TV Events Center, described the initiative as a strategy for two-way empowerment, aimed at elevating Chinese content while integrating it into the global market. With 4,100 submissions from 125 countries, the festival remains a critical gateway for international distribution, especially as Southeast Asian and Indian platforms seek to license Chinese short-form content.
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