The plan, originally adopted on March 16, 2026, followed Rule 10b5-1 guidelines to allow for the orderly disposal of 2.5 million subordinate voting shares. The strategy was structured into two distinct tranches to manage the transaction process. Since sales commenced on June 17, 2026, Rivers has completed the first phase, resulting in the sale of 1,699,007 shares. By choosing to terminate the arrangement during the upcoming open trading window in August, Rivers will cancel the remainder of the second tranche, which was previously slated to begin on September 15, 2026.
Trulieve CEO Kim Rivers to End Stock Sale Plan
Kim Rivers, Chief Executive Officer and Chairman of Trulieve Cannabis Corp., intends to terminate her automatic securities disposition plan on August 11, 2026. This decision will halt the pre-scheduled sale of company shares before the second tranche of her planned divestment program reaches the market.
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