The campaign addresses a persistent public health hurdle: the tendency for many Americans to delay or avoid medical checkups. According to the 2025 Aflac Wellness Matters Survey, 59% of respondents admit to skipping important screenings, while 94% report having delayed a recommended health visit. Aflac hopes to bridge this gap by weaving health awareness into the fabric of daily life.
Aflac and Rachel Zoe turn fashion into a cancer screening tool
Designer Rachel Zoe is partnering with Aflac to launch Fit Checks, a campaign that embeds cancer risk information directly into a custom garment. By integrating a QR code into a checkered pattern, the initiative aims to nudge Americans toward preventive screenings through an unexpected, style-forward medium.
Virgil Miller, president of Aflac U.S., stated that the goal is to meet people in non-traditional settings to spark action. The company has set an ambitious target to increase cancer screening rates in the U.S. by 10% over the next decade. When users scan the QR code featured on Zoe’s limited-edition design, they are directed to a resource hub, CheckForCancerNow.com, which provides information on early detection and risk assessment. For Zoe, the project represents a shift in fashion’s utility, transforming clothing from a vehicle for self-expression into a purposeful tool for public health advocacy.
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