This rebranding effort does not signal a shift in ownership or a change in the dealership's core team. Group 1 Automotive has held the reins at this location since 2018, and officials confirm that staffing, day-to-day operations, and service standards remain identical to those customers experienced under the previous name. The goal is to provide a consistent brand architecture that makes the company’s 250 dealerships easier to recognize across the United States and the United Kingdom.
Group 1 Automotive Rebrands Fernandez Honda in San Antonio
The familiar silhouette of the former Fernandez Honda on Interstate 35 has a new identity. As of April 23, the dealership officially transitioned to Group 1 Honda South San Antonio, marking the latest step in a nationwide effort by the Houston-based retailer to unify its massive network under one banner.
General Manager Anthony Deleon notes that the transition is about aligning local service with the broader technological and resource capabilities of the parent group. For drivers in South Texas, this means the same local professionals are still managing sales and maintenance, but with the backing of a platform that oversees 37 vehicle brands. The dealership continues to operate from its established site at 8015 Interstate 35 Access Road, maintaining its commitment to the San Antonio community while leveraging the transparency and digital scheduling tools standard across all Group 1 locations.
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