Serpico joins the regional financial services firm following a tenure at USAA, where he directed consumer lending strategy, product management, and portfolio optimization. His background includes leadership positions at several major institutions, including Ally Financial, Chase, SunTrust, Wells Fargo, and MBNA. This experience will be directed toward refining how First Horizon clients interact with the bank's core financial offerings.
Scott Serpico Joins First Horizon to Lead Product Strategy
First Horizon Corporation has appointed Scott Serpico as Senior Vice President and Head of Product, tasking the veteran executive with overseeing the bank’s diverse portfolio of deposits, lending, and emerging payment solutions from its Memphis headquarters.
Erin Pryor, the company's Chief Marketing and Experience Officer, noted that Serpico’s expertise in disciplined execution is intended to bolster the bank’s client-first strategy. First Horizon, which reported $84.4 billion in assets as of June 30, 2026, operates across 12 states in the southern United States, providing a broad range of commercial, private banking, and wealth management services.
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