Each serving of the new supplement delivers 5 grams of micronized creatine monohydrate. By moving away from powders to a capsule format, the firm aims to address consumer demand for portability and ease of use. The product carries Informed Sport certification and remains gluten-free, maintaining the company's focus on third-party verification and ingredient transparency.
Sports Research Pivots Creatine Toward Everyday Wellness
Moving beyond the traditional bodybuilding gym locker, Los Angeles-based Sports Research is repositioning creatine as a foundational supplement for daily health. The company recently launched a new capsule format at Costco and Amazon, signaling a strategic shift to capture a broader audience interested in cognitive support and healthy aging.
Jeff Pedersen, founder and CEO, notes that the shift reflects a growing body of research linking the compound to benefits beyond muscle hypertrophy, including brain health and recovery. This evolution is central to the company’s current roadmap, which prioritizes accessibility over niche athletic appeal. Following the rollout of these capsules, the company plans to introduce a Creatine + Electrolytes blend at Costco locations across the Southeast this September. According to Abid Shivji, Vice President of Business Development and Strategy, the expansion into retail partnerships like Costco is intended to transition the brand from a specialized sports nutrition provider to a comprehensive wellness participant.
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