The strategy, which Send2Press has tested over the last 15 months, focuses on two primary tactics: embedding direct answers within press release copy and conducting manual queries across platforms like ChatGPT, Claude, Perplexity, Gemini, and Copilot. By incorporating company names, executive quotes, and product data into these queries, the service aims to improve how brands resolve within AI-generated search results. Co-founder Christopher Simmons noted that while the effectiveness of such seeding is incremental, it provides a transparent alternative to the expensive, automated query services currently flooding the market.
Send2Press Expands AI Seeding to Boost Brand Visibility in Answer Engines
As AI search platforms transform how users find information, Temecula-based newswire Send2Press is formalizing its AI engine optimization efforts. The company is now offering manual 'seeding' services to help client content surface in major LLMs, positioning this human-led approach as a cost-effective alternative to automated, high-fee marketing agencies.
To further integrate these capabilities, Send2Press has updated its PRtrax project dashboards. Clients can now trigger custom queries related to their news directly from their accounts, removing the need for third-party AEO consultants. Simmons maintains that this expansion serves as a grounded response to the bold, often unverified claims made by emerging AI optimization firms, ensuring that clients receive measurable value without the burden of recurring monthly costs.
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