Pabst Blue Ribbon Turns to Social Media After Massive Cargo Heist

“Pabst is officially starting the clock now. You have exactly 18 days and 44 minutes to return our truck, no questions asked,” the company posted on Instagram following the disappearance of 50,000 cans of beer. The heist, which targeted a distribution center in Montclair, California, has left investigators searching for answers.

Business Faces·August 31, 2026·reads: 692

Thieves executed the theft on August 17 by utilizing fraudulent paperwork to pose as a legitimate subcontracting firm. While the company initially demanded the return of a stolen vehicle, the Montclair Police Department confirmed that only the 40,000 pounds of cargo, valued at roughly $25,000, were taken. Pabst later corrected its social media messaging to reflect that they did not own the transport truck.

Authorities are currently investigating a potential link between this incident and a separate, $45,000 shipment bound for Tucson, Arizona, that vanished from the same facility on the same day. These thefts reflect a broader national trend of rising cargo crime, which saw losses reach $725 million last year—a 60% increase from 2024. With California currently holding the highest cargo theft risk in the country, the company continues to mock the perpetrators online, noting that the trail is growing cold.