The public spat intensified immediately following Apple’s announcement, with Samsung’s official US account posting, “Let us know when you’re done reheating our leftovers.” This follows a series of promotional videos highlighting the Galaxy Z Fold 8 as the world's lightest foldable, contrasting sharply with Apple’s high-profile debut. Samsung maintains a significant head start, having released approximately 20 foldable models since 2019.
Samsung Mocks Apple’s iPhone Duo Launch as ‘Reheated Leftovers’
Samsung has launched a biting social media campaign against Apple’s new $1,999 iPhone Duo, dismissing the tech giant’s first foldable device as stale innovation. The aggressive marketing move targets Apple’s late entry into the market, framing the long-awaited hardware as a derivative iteration of technology Samsung pioneered seven years ago.
Apple executives remain defiant against the criticism. John Ternus, Apple’s lead on the project, characterized the iPhone Duo as a transformational shift, dismissing competitors’ devices as “two phones awkwardly stuck together.” The debate has even drawn in third-party brands, with Duolingo’s mascot mocking Apple’s naming choice for the ‘Duo’ branding. Despite the ridicule, Apple positions its design as a distinct evolution rather than a mere iteration of existing industry standards.
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