FLEX Payment Solutions Targets Specialized Markets with Pay By Bank

The Pay By Bank solution enables consumers to authorize payments directly from their accounts, offering a streamlined alternative to standard credit or debit card processing. For businesses, this move serves as a strategic pivot toward lower transaction fees and increased payment flexibility. President Rob Zeitler noted that the tool is built to integrate into the existing workflows of credit unions and lenders, providing a compliant digital payment path for industries that often face hurdles with traditional banking providers.

Beyond specialized markets, the launch reinforces the broader FLEX ecosystem, which already includes ACH processing, text payments, and instant funding technologies. By adding account-to-account capabilities, the company is positioning its suite to handle more complex payment cycles, allowing its clients to offer diverse checkout options while maintaining the regulatory oversight required in sectors such as CBD and specialized finance.