In 2025, U.S. venture investors deployed $320 billion across 15,352 deals, with AI companies capturing 65.4% of that value. Yet, the same technology driving these investments has simultaneously commoditized software development. Tools like Claude Code and Lovable allow non-technical founders to build functional platforms in a single weekend, stripping away the defensive value of proprietary technology. According to Murtza, the assumption that a product can protect a startup from competition is a relic of a pre-AI era.
This shift forces a radical reassessment of how firms evaluate early-stage companies. For consumer startups, where deal flow has remained thin, the new competitive advantage is not the code itself but the founder’s ability to command attention. Murtza advocates for a model where VC firms prioritize creators and influencers who possess direct lines to their markets. He describes his own role at Grey Sheep Ventures less as a traditional financier and more as an extension of the startup team, providing the distribution and networking muscle that capital alone cannot buy.




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