
CEO World
Procter & Gamble Turns Grocery Aisles Into Scripted Drama Sets
Shoppers at over 2,200 Albertsons locations will soon encounter a family taco business drama playing on digital displays near the checkout. Developed by Procter & Gamble and the Albertsons Media Collective, the series Rico’s Tacos aims to transform routine grocery trips into interactive, brand-integrated entertainment experiences.























